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- By Matthew Mcguire
- 11 Mar 2026
A recent investigation has revealed that artificially created content has infiltrated the herbalism publication category on Amazon, featuring offerings advertising cognitive support gingko formulas, fennel "tummy-soothing syrups", and "citrus-immune gummies".
Per examining numerous publications made available in the marketplace's herbal remedies subcategory during the first three quarters of the current year, investigators determined that 82% were likely created by artificial intelligence.
"This is a damning disclosure of the extensive reach of unlabelled, unchecked, unsupervised, likely artificially generated material that has thoroughly penetrated this marketplace," wrote the investigation's primary author.
"There exists a huge amount of herbal research circulating currently that's absolutely rubbish," commented an experienced natural medicine specialist. "Artificial intelligence cannot discern how to sift through all the dross, all the nonsense, that's totally insignificant. It could misguide consumers."
An example of the apparently AI-written publications, Natural Healing Handbook, currently holds the No 1 bestseller in the platform's skin care, essential oil treatments and alternative therapies categories. Its introduction touts the book as "a guide for self-trust", encouraging consumers to "focus internally" for answers.
The creator is listed as an unverified writer, containing a platform profile describes her as a "mid-thirties herbalist from the seaside community of a popular Australian destination" and founder of the company a herbal product line. Nevertheless, neither the author, the brand, or associated entities demonstrate any online presence beyond the marketplace profile for the book.
Investigation identified numerous red flags that indicate possible automatically created alternative healing text, comprising:
These titles constitute a larger trend of unchecked artificially generated material being sold on the marketplace. Last year, amateur mushroom pickers were warned to steer clear of mushroom guides available on the site, ostensibly written by automated programs and containing questionable information on identifying poisonous fungi from safe types.
Publishing leaders have urged the marketplace to start labeling artificially created content. "Any book that is fully AI-written should be identified as such and automated garbage should be removed as an immediate concern."
In response, the platform stated: "We have publication standards controlling which titles can be made available for purchase, and we have active and responsive systems that aid in discovering material that violates our guidelines, regardless of whether AI-generated or otherwise. We invest considerable time and resources to ensure our standards are adhered to, and eliminate publications that fail to comply to those guidelines."
A seasoned software engineer with a passion for open-source projects and tech education.